POSITION SPECIFICATION
Director of Development (Chief Development Officer)
Parents Television Council (PTC)
Los Angeles, California
The Situation
The Parents Television Council is the Hollywood project of the Media Research Center (MRC); a 501(c)(3) nonprofit research and education foundation, based in Alexandria, Virginia. Founded by L. Brent Bozell III in 1987, with the mission of bringing political balance to the nation’s news media and responsibility to the entertainment media, the MRC has grown into the nation’s largest and most respected conservative media watchdog organization. For additional information about Brent Bozell, visit: www.latspeakers.com/bozell.
PTC is the only organization dedicated solely to improving the content of entertainment programming, with emphasis on prime time television. The PTC analyzes every prime time entertainment program on ABC, CBS, Fox, NBC, PaxTV, UPN, and the WB network. Over the years, the PTC’s has recorded and monitored more than 70,000 hours of entertainment programming.
The PTC has organized a star-studded group of entertainment industry leaders to serve as members of the organization’s Advisory Board. Using scientific analysis generated from the PTC’s computerized database of entertainment show content, the PTC publishes special reports focusing on a variety of topics relating to the content of prime time television -- including in-depth analyses of the "family hour" and the television ratings system.
The online "Family Guide to Prime Time Television" provides a daily grid of prime time shows with a written assessment of each program as well as an easy "traffic light" rating system (red, yellow, and green) to signal a show’s suitability for children, based on language, violence and sexual situations. For more information about PTC and MRC, go to www.parentstv.org and www.mediaresearch.org.
PTC is spinning off from Media Research Center, effective 01/01/01. This is a new position.
Attractions
Committed and active advisory board, chaired by Steve Allen.
PTC is financially sound. It has a five year positive fund-raising record, and has already had great impact on sponsors and networks. It has already raised $5.3 million in 2000. It is expected to reach $7 million by year end. PTC will start 2001 with $3 million available.
PTC already has a large donor base. There are over 600,000 prospective donors, 300,000 of which are currently contributing. The goal is to build the membership to one million.
MRC and PTC founder Brent Bozell is available when needed.
Critical Issues
Candidates must be in complete agreement with PTC issues.
The Position
Reports To:
Executive director, PTC, in parallel with Grass Roots Membership Services, Operations (research), Special Projects and Public Relations. Marketing and Finance will be shared with MRC.
Supervises:
Two development associates, Direct Mail and Advertising Campaign.
Basic Function:
Supervise the day-to-day activities of PTC development associates and support staff in a high-dollar development program. Create, maintain, and utilize current Development Office principles to assist in this program. Oversee the maintenance of accounting and filing records for all high-dollar, fund-raising operations. Also responsible for making sure that funding is provided for PTC’s operations.
Major Responsibilities:
Build a Development Office. Coach and teach new people as they come into PTC.
Manage PTC high-dollar fund-raising to achieve established annual and special- needs goals for quarter and year end.
Organize and manage high-dollar fund-raising programs, such as club for high donors, and team.
Work with executive director in planning fund-raising goals and dollar objectives; publicize these internally so that the entire organization understands the importance of development process to achieving PTC objectives.
Organize and manage Development Department staff to achieve goals and objectives on time.
Cultivate donors and build and maintain working relationships with them over the long term.
Ensure adequate personnel and support coverage for developing and soliciting funds from individuals, foundations, corporations, and organizations.
Ensure adequate personnel and support coverage for raising annual special capital deferred and in-kind contributions.
Organize and supervise travel and visitation to high-dollar prospects and donors annually.
Supervise production of events which raise funds and support the raising of funds. Use Advisory Board for small receptions as appropriate.
Supervise development of on-going long- and short-range strategies with each high-
dollar donor and prospect; review and update these regularly. Objectives should include upgrading to highest dollar gift possible from donor.
Personally conduct cultivation and solicitation of prospects and donors.
Review, update and monitor progress toward achieving dollar-number goals and objectives; completion of an annual PTC revenue projection.
Organize, guide, and supervise regular donor communications, the objective being to ensure that all donors understand the impact of the PTC’s work.
Assist in the conduct of the Capital Campaign.
Supervise, help develop, and continually update current case statement and ancillary literature.
Provide senior management with appropriate donor feedback which can improve or impact PTC’s effectiveness.
Provide the executive director constant reports on PTC progress.
Train fund-raising professionals and staff to achieve established goals.
Strive to maintain inner-office team spirit.
Any other tasks as assigned by the executive director.
The Ideal Person Should Have:
Experience directing and executing major gift fund-raising in at least one other organization of comparable size with increasing responsibility. This should also include knowledge of foundation giving and planned giving.
Successful record of good interpersonal relationships in working and fund-raising situations.
Knowledge of, and interest in, media and entertainment.
The Ideal Person Should Be:
Goal and team oriented.
Able to:
Identify with the mission of PTC, preferably with experience working for conservative causes or organizations.
Develop a participative process and contribute to where PTC is going.
Set an example of being a leader and motivating staff.
"Close" with donors.
R
OBERT SELLERY ASSOCIATES, LTD.
